01URL strategies
Subdomains, subdirectories, or ccTLDs. For most businesses, /uk/ /en/ subdirectories with a single authority domain are most convenient.
02Content
Human translation with market adaptation. Auto-translation without proofreading hurts credibility and SEO.
03Technical
hreflang, separate sitemap, agreed currency/contact/legal pages. The language switch leads to the equivalent, not the main one.