01Buttons
Verb + result: "Get Audit", not "Send". Avoid Click Here.
02Errors
What happened + how to fix it. No user guilt and no technical jargon.
03Brand voice
A single tone on all microtexts. Short sentences, specific next steps.
PROCESS
Microcopies on the site: texts of buttons, errors and hints
Microcopies are an underrated query that directly affects the conversion of forms and accounts.
OK
Олексій Коваленко
Lead Backend Developer
14 Jul 2026
1 хв читання
