DESIGN

The Psychology of Color in Interfaces: From Brand to CTA

Color and UI are an eternal business interest ("what colors for a service site").

Олексій Коваленко

Lead Backend Developer

14 Jul 2026

1 хв читання

01System, not one accent

Neutrals for text/background, brand accent for CTA, semantic success/failure colors. There are deliberately few accent colors.

Check WCAG. Consider niche associations, but don't copy competitors 1-to-1.

Button color A/B makes sense only after a clear offer and structure. Color will not save a weak message.