01Ofer and ICP
Clearly state who the product is for and what kind of pain it relieves. Avoid universal slogans.
02Pricing and trust
Transparent tariffs or "from", social proof, security block, integrations. Comparison table without manipulation.
03The way to the product
The CTA leads to a trial/demo with minimal friction. The landing page should promise what the onboarding will confirm in the first 5 minutes.