BEREZHA — Premium Doors Online Store
Full-featured online store with 500+ product catalog, filtering system, online consultation, and warehouse integration.
About the project
Development of a modern online door store with full e-commerce functionality. The site includes a catalog with 500+ products (interior doors, entrance doors, sliding systems, hardware), smart filtering system by parameters (material, color, style, price), warehouse integration for availability display, consultation request forms, and blog with expert articles. Built on MODX for easy large catalog management, fast performance, and SEO optimization.
Not a brochure with door photos — a sales tool: filters, warehouse, consultation and SEO for local queries.
Launch data
What we assembled
Visual Category Navigation
Attractive banners with main product categories: sliding doors, glass doors, new Stockholm collection. Visual navigation helps users quickly find the right door type by style and functionality.
Smart Product Catalog
Convenient catalog with 500+ products, smart filtering system by door type, material (solid wood, MDF, glass), price, color, and style. Each product card includes photos, SKU, price, rating, and "Consultation" button.
Real-Time Inventory System
Warehouse integration for displaying current product availability. Users see "In Stock" items with yellow badges, which speeds up purchase decisions and reduces canceled orders.
Expert Content & Consultation
Blog with expert articles about door selection, care, installation, and 2025 trends. Online consultation form for personalized recommendations from managers. SEO content for attracting organic traffic.
What changed after release
Consultation requests through the website in the first 3 months.
Organic traffic for “interior doors Kyiv”, “entrance doors price” queries.
Of visitors submit consultation requests (above e-commerce average).
Google PageSpeed despite large catalog (500+ products).
How we launched
Catalog Analysis & Structuring
Research of assortment (500+ SKUs), creation of logical category structure (interior, entrance, sliding, partitions), development of attribute system for filtering (material, color, style, price range).
MODX E-commerce Development
miniShop2 setup for online store, FilterIT integration for smart filtering, TV parameters development for products (SKU, availability, specifications), cart and order forms setup.
Design & UX
Creation of modern design focusing on visual product presentation, convenient navigation development, responsive design for mobile devices (40% of traffic), optimization of user journey from catalog to request.
Content & SEO
Bulk upload of 500+ products with photos and specifications, meta tags optimization, blog creation with expert articles, Schema.org markup setup (Product, Article), warehouse integration for current availability.