LUXURY REAL ESTATE / MODX DEVELOPMENT

The Residences at Hard Rock Hotel Davos — Premium Real Estate Investment Portal

Multilingual website for selling and investing in Swiss Alps apartments with a rental program and exclusive access to hotel amenities.

BRIEF

About the project

Development of a premium multilingual website for selling apartments in Davos, Switzerland. The project includes an apartment catalog (1-3 bedrooms), investment ROI presentation (up to CHF 50,000/year), detailed hotel benefits (Rock Spa, restaurants), and SEO optimization for international investors. Built on MODX for flexible content management, fast media loading, and seamless multilingual support (EN/DE/FR).

Not a photo gallery — an investment portal: catalog, ROI, Hard Rock brand trust and a clear path to inquiry for HNWIs.

— CROPE × Residences Davos

Launch data

Client The Residences at Hard Rock Hotel Davos
Niche Luxury Real Estate / Hospitality Investment
Timeline 12 weeks
Stack MODX Revolution, PHP, JavaScript, MySQL, Babel (Multi-language), Schema.org (RealEstateListing), High-res Media Optimization, Interactive Forms
SCOPE

What we assembled

Residences Davos apartment catalog with filters

Premium Property Catalog

Convenient apartment catalog with filtering by bedrooms, square footage, and status (ready to move in / under construction). Detailed pages with descriptions, specs, and "Request Price" CTA.

STACK: MODX + TV
live
Investment ROI block CHF 50,000 / 60% revenue

Investment & ROI Transparency

Clear visualization of financial benefits: up to 60% rental revenue share, expected annual income, and 8 weeks of personal use per year. A powerful tool for attracting investors.

STACK: ROI block
live
Hotel living benefits and Hard Rock Davos ratings

Hotel Amenities Integration

Visually appealing presentation of exclusive owner benefits: complimentary access to Rock Spa® (800 sqm), Body Rock® gym, restaurant discounts, and the signature Sound of Your Stay® program.

STACK: Lifestyle
live
Apartment page with EN/DE/FR language switcher

Multilingual & Local SEO

Full website localization (EN/DE/FR) with hreflang optimization. Added Schema.org markup (RealEstateListing, FAQPage) for better search visibility and local queries ("luxury apartments Davos").

STACK: Babel + SEO
live
IMPACT

What changed after release

Lead quality
+150%

Targeted inquiries from international investors (Germany, UK, UAE).

Time on site
+40%

Thanks to high-quality media content and clear benefit structure.


SEO
ТОП-5

Google for Davos luxury real estate / Hard Rock Hotel residences buy.

Conversion
4.5%

Of visitors submit a viewing or consultation request (high for premium real estate).

ROADMAP

How we launched

01

Research & Architecture

Analysis of the Swiss premium real estate market, creation of website structure focusing on trust, investment appeal, and UX for HNWIs (High-Net-Worth Individuals).

02

MODX Development

Multilingual setup (Babel), development of flexible templates for apartment cards (TV parameters: price, area, floor, status), optimization of loading speed for heavy images and videos.

03

Content & Visualization

Integration of high-quality photography, Hard Rock brand benefit descriptions, creation of compelling copywriting focused on ROI and exclusivity.

04

SEO & Integrations

Adding Schema.org (RealEstateListing, FAQPage), Core Web Vitals optimization, setup of secure lead capture forms, and CRM system integration.

Need a website for premium real estate or an investment project?

We will develop a presentable portal on MODX with a property catalog, investment calculators, and multilingual support to attract international clients.

Discuss project

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