01 Signals it's time to go API
Multiple clients (web, mobile, partners), the need for a single source of content/pricing, complex calculations or personal accounts, integration with ERP/CRM/payments.
02 Risks
Maintenance complexity, the need for documentation, authorization, and API versioning. Overkill for a simple landing page.
03 A practical start
Start with a clear contract of endpoints and scenarios. The website is just one API client. Documentation for the team and partners saves months.