Notes on UX/UI, web design, accessibility and brand visual systems.
Design
Every spring and autumn the number of "web design trends" searches grows. That's a good reason to filter the noise and keep what actually strengthens the brand and helps the business. We break down which 2026 trends are worth adopting, which have become clichés that make a site interchangeable, and how to choose a visual direction for a specific client.
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Design
How to build an agency portfolio that brings clients: case study skeleton, proof and before/after numbers, NDA cases, SEO for individual cases, markup, funnel and a pre-publication checklist.
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Design
"AI for website design" is one of the most popular queries of 2026. We break down what artificial intelligence really does better than a human, where it quietly destroys a brand, how the CROPE process is built (generation → references → manual assembly with the brand's character), and which questions to ask an agency before you start.
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Design
A common agency pain point is “the mockup looked different.” We describe a process that narrows the Figma → production gap.
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Design
Interest in dark mode remains high — especially in tech and digital products.
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Design
Motion on the web is a trending interest; it's important to tell presence apart from noise.
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Design
Conversion Rate Optimization is one of the highest-value requests for e-commerce and lead generation.
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Design
Design systems have moved beyond large products into the requests of mid-sized businesses and agencies.
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Design
A strong brand on the homepage answers the “how to stand out in a niche” question without generic badges.
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Design
Requests about website fonts and UI typography regularly top designers' interests.
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Design
Color and UI are an evergreen business interest (“which colors for a service website”).
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