01 The minimal system MVP
A color palette, typography, a spacing grid, buttons, form fields, cards/sections, and error states. Lock it in both Figma and code.
02 Benefits
Faster new landing pages, a consistent brand, and fewer arguments about "which exact shade of blue."
03 Maintenance
An owner of the system on the team, a changelog, and a rule: new UI goes into the system first, then onto the page.
