01 The business profile
Full categories, photos, business hours, products/services, regular posts, and replies to reviews. NAP (name, address, phone) must match across the website and directories.
02 Local landing pages
Separate pages per city/district only where there is a real presence. Unique text, a map, and location-specific cases — no doorway spam.
03 Measurement
Calls, directions, and "near me" leads. Connecting GBP ↔ website ↔ CRM gives you a clear ROI.
