01 Signals it's time to redesign
A drop in conversion, outdated mobile UX, an inability to add new services, or a brand that has outgrown the website.
02 Preserving SEO
An old-to-new URL map, 301 redirects, updated internal links and sitemap, and 4–8 weeks of index coverage monitoring.
03 Launch
Don't change everything at once without hypotheses. Sometimes a new hero, forms, and speed improvements are enough as phase 1.
