01 The hub model
A service cluster page ← supporting articles ← case studies. Natural anchor text, matched to intent.
02 Rules
2–5 relevant links per article, a "read also" block, and a CTA to the service — no more often than the content logically calls for.
03 Audit
Once a quarter: orphan pages, outdated URLs, and anchor over-optimization. Internal linking is a living system.
