01 URL strategies
Subdomains, subdirectories, or ccTLDs. For most businesses, subdirectories like /uk/ /en/ with a single domain's authority are the most convenient.
02 Content
Human translation adapted to the market. Machine translation without proofreading damages both trust and SEO.
03 Technical setup
hreflang, separate sitemaps, and consistent currency/contacts/legal pages. The language switcher should lead to the equivalent page, not the homepage.
