01 Builders
Fast launch and self-service edits. Downsides: templated look, extra CSS/JS, and a ceiling on unique UX.
02 Custom code
Full control over design and performance, but more complex integrations. Requires a team to support the content process.
03 Hybrid
A CMS with flexible blocks/TVs (like MODX) gives marketers freedom without breaking the layout. Often the optimal balance.