01 Entry points
A lead magnet (checklist, audit), a blog subscription, and a follow-up after a lead that offers value, not just "we received your request."
02 Campaign landing pages
Separate URLs matched to the email's offer. Fast, without excess navigation, with a single CTA.
03 Metrics
Opens/clicks are intermediate. What matters is leads and deals from the email cohort. UTM tags are mandatory.
