Marketing 14 Jul 2026 1 min read

Website accessibility (a11y) and WCAG 2.2: how to turn it into a competitive advantage

Interest in accessibility and WCAG keeps growing — it's a matter of ethics, legal risk, and a wider audience.

Website accessibility (a11y) and WCAG 2.2: how to turn it into a competitive advantage

01 The minimum standard

Text contrast, a visible focus state, logical tab order, field labels, alt text for meaningful images, correct H1–H3 headings, and never relying on color alone for error states.

02 Components that break most often

Custom selects, modals without a focus trap, sliders without ARIA, icon buttons without aria-label, animations without prefers-reduced-motion support.

03 Business impact

An accessible site is more convenient for everyone: better SEO through semantics, fewer form abandonments, and a stronger brand of responsibility. Add a11y to your definition of done before release.

Oleksii Kovalenko
Oleksii Kovalenko
Lead Backend Developer