01 Key events
generate_lead, click_tel, click_messenger, file_download, view_case, scroll_75 on service pages. Without these, ad optimization is flying blind.
02 Linking with advertising
Consistent UTM conventions, server-side conversions where possible, and alignment with CRM statuses.
03 Hygiene
Filter internal traffic, document your events, and run a quarterly tag audit — otherwise the data starts to drift.
