01 Offer and ICP
Clearly state who the product is for and which pain point it removes. Avoid generic slogans.
02 Pricing and trust
Transparent pricing or a "from" price, social proof, a security block, and integrations. A comparison table without manipulation.
03 The path into the product
The CTA leads into a trial/demo with minimal friction. The landing page should promise exactly what onboarding confirms within the first 5 minutes.
